Protein is an important macronutrient when you are trying to lose fat as it keeps you feeling fuller. With IIFYM, while you may be able to fit in a cupcake here and there, you are more focused on reaching certain macro goals which definitely calls for more nutrient dense foods. You can eat a 1500 calorie diet and if your only focus is on calories, those 1500 calories can come from pizza, cupcakes and brownies. However, if you only look at calories, you risk missing out on a good balance of macronutrients. To lose fat you have to burn more calories than you ingest. Weight loss is essentially calories in versus calories out in its most basic form. If you are looking for muscle gain, you will probably need higher fats and carbs to ensure you are in a caloric surplus. So for example, if you are in a fat loss mode (also called a cut), you will be eating in a small caloric deficit and you will probably have higher protein targets and lower fats and carbs (aka the fun stuff). The basic premise of IIFYM is that depending on your personal goals and current body composition, your body needs certain amounts of proteins, carbs and fats. Macronutrients are carbohydrates, fats and proteins. Also, this here is intended as a very basic overview of macros and my experience with it but for a more in-depth look, this article here is an excellent resource. You should always check with your doctor before embarking on a new diet or exercise routine. Everything I know about macros is based on my own research and my own personal experience. Before I get into it though, I do want to stress that I am not a doctor nor a nutritionist. So here is a little crash course into the world of macro tracking if you are looking into this as an option for yourself. People often ask what all this macro business is really about.
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